Contact Social Media Breakfast Austin for event and ticket information.
Tuesday, September 09, 2008 from 7:30 AM - 9:30 AM (CT)
Update: As of noon on August 29, this event is sold out. You may add your name to the waiting list above. If we receive cancellations, we'll e-mail you.
The Austin Social Media Breakfast series is back!
The series is organized by Amie Paxton and SMB founder Bryan Person; it brings together social media experts and newbies alike
for a morning of eating, meeting, sharing, and learning.
Marketers, PR pros, entrepreneurs, bloggers, videobloggers, podcasters, students, new-media enthusiasts, Twitterers, community managers, recruiters, and online social networkers are all welcome.
The breakfast is free to attend, though attendees will need to pay for their own food and drink (coffee, tea, breakfst tacos, pastries, etc.).
Featured speaker: Jackie Huba
Niche networks: the plastics of the future
Advertisers haven't flocked to the big social networks as quickly, or with
as many dollars. That led eMarketer to lower its ad-spend forecast and
proclaim "the dollars don¹t equal the hype in social network ad spending."
Why? Because the big social networks are the Life Magazine of this decade.
They're too many things to too many people. They're big and unwieldy. The
bigger they become, the longer it takes them to respond to what users want
simply because of their scale. The bigger they become, the more pressure
they face to monetize everything, which is why unfortunate things like
Facebook Beacon happen.
That's why niche social networks are the future. Networks tightly focused
around a brand, product or belief system may not become big-money machines,
but advertisers will probably like them a lot better for their tightly knit
audiences. And brands will like them because they are the tools that will
help connect better with their customer evangelists.
Speaker bio
Jackie Huba is the best-selling author of Creating Customer Evangelists
and Citizen Marketers. She is also the co-author (with Ben McConnell) of the award-winning Church of the Customer blog, now with over 206,000 subscribers. She most recently co-founded the Society for Word of Mouth, which is having its first annual conference and party, SWOMfest, on October 30 in Austin.
Agenda
7:30 - 8:00 Mingling
8:00 - 8:45 Presentation and follow-up discussion/Q&A
8:45 - 9:30 More mingling
Links
Making media?
Please use the tag SMBAustin.
Questions?
Please contact Bryan Person by e-mail at bperson - AT - gmail - DOT - com or Amie Paxton at paxton - DOT amie - AT - gmail - DOT - com
The Austin Social Media Breakfast series is a regular breakfast meetup organized by Bryan Person and Maura Thomas.
The Austin SMB is part the larger Social Media Breakfast family, which includes events in more than 30 cities around the world.
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